Consumption and Demand
Divisions of Economic Activity
- Production: The making of goods is production.
- Consumption: The way a consumer uses the goods.
- Exchange: It is the exchange of goods and services in return of something with monetary value.
- Distribution: Distribution is not only of the goods produced but also the resources required to produce. It works within exchange.
- Investment: Saving up money to invest in the future. For a consumer it might be saving up money for a house. For a producer it can be investing in better machines or resources.
Production
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Production is the process of converting raw materials into useful good/service. Goods/services become useful as they acquire utility value in the process of production.
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Producers have limited capital resources while they have a wide range of goods and services to choose from for their firms and factories to produce.
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With the given prices of inputs they choose such combinations which minimise cost of production so that they earn maximum profit.
Note
- The production data must be always upto date as the needs of the consumer change with time.
- Price determination mechanism also plays a major role in the process of production and consumption.
Consumption
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Consumption is that economic activity which is concerned with the use of goods and services for the direct satisfaction of individuals and collective wants.
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A consumer is a person who consumes goods and services for the satisfaction of his/her wants. (Satisfaction may vary from person to person)
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Consumption activity is the base of all production activities. (Goods which are not consumed by the consumer would not be produced.)
Factors Affecting Consumption
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As a consumer has limited income , while their wants are unlimited.
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Study of consumption behaviour is concerned with the question "How people use their given / limited means for the purchase of different goods and services, so that satistfaction is maximized?"
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In consumption theory we formulate a set of standard relationships explaining how customers tend to behave.
Example
Indians buying new clothes during the time of diwali.
Exchange
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Exchange is that economic activity which is concenrned with the sale and purchase of commodities.
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In simple terms barter or buying and selling.
Utility and Prices
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When economists talk about consumer choice , what they are refering to is the combination of goods and services a consumer purchases.
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To understand how a household will make its choices , economists look at what consumers can afford , as shown in a budget constraint and the total utility or satisfaction derived from those choices.
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Utility is the term economists use to describe satisfaction or happiness a person gets from consuming a good or service.