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Consumption and Demand

Divisions of Economic Activity

  • Production: The making of goods is production.
  • Consumption: The way a consumer uses the goods.
  • Exchange: It is the exchange of goods and services in return of something with monetary value.
  • Distribution: Distribution is not only of the goods produced but also the resources required to produce. It works within exchange.
  • Investment: Saving up money to invest in the future. For a consumer it might be saving up money for a house. For a producer it can be investing in better machines or resources.

Production

  • Production is the process of converting raw materials into useful good/service. Goods/services become useful as they acquire utility value in the process of production.

  • Producers have limited capital resources while they have a wide range of goods and services to choose from for their firms and factories to produce.

  • With the given prices of inputs they choose such combinations which minimise cost of production so that they earn maximum profit.

Note

  • The production data must be always upto date as the needs of the consumer change with time.
  • Price determination mechanism also plays a major role in the process of production and consumption.

Consumption

  • Consumption is that economic activity which is concerned with the use of goods and services for the direct satisfaction of individuals and collective wants.

  • A consumer is a person who consumes goods and services for the satisfaction of his/her wants. (Satisfaction may vary from person to person)

  • Consumption activity is the base of all production activities. (Goods which are not consumed by the consumer would not be produced.)

Factors Affecting Consumption

  • As a consumer has limited income , while their wants are unlimited.

  • Study of consumption behaviour is concerned with the question "How people use their given / limited means for the purchase of different goods and services, so that satistfaction is maximized?"

  • In consumption theory we formulate a set of standard relationships explaining how customers tend to behave.

    Example

    Indians buying new clothes during the time of diwali.
    

Exchange

  • Exchange is that economic activity which is concenrned with the sale and purchase of commodities.

  • In simple terms barter or buying and selling.

Utility and Prices

  • When economists talk about consumer choice , what they are refering to is the combination of goods and services a consumer purchases.

  • To understand how a household will make its choices , economists look at what consumers can afford , as shown in a budget constraint and the total utility or satisfaction derived from those choices.

  • Utility is the term economists use to describe satisfaction or happiness a person gets from consuming a good or service.